Welcome to “support all girls,” a brand that’s all about empowering girls, celebrating women, and looking great while doing it.

It all started with a mom (that’s me!) trying to keep up with two amazing, strong-willed daughters who taught me more about confidence and resilience than any self-help book ever could. Between their endless energy and their bold ideas, I was inspired to create a brand that reflects their fearless spirit and supports girls everywhere.

Our Mission
A portion of every purchase goes directly toward initiatives that support women and girls. Whether it’s providing education, resources, or opportunities, we’re committed to making a tangible impact. When you shop with us, you’re not just buying merchandise - you’re joining a movement to uplift, empower, and create change.

Why We Do What We Do

We know what it means to face challenges head-on (especially when you’re outnumbered by strong personalities at home) and to create something beautiful out of chaos. That’s why our products are designed to make you feel confident, bold, and ready to take on the world… whether it’s at work, at school, or on the couch binge-watching your favorite show.

Thank you for being part of our journey. Together, we can turn dreams into action and rain into rainbows.

With 💗,

Demika & The “support all girls” Team